Get Your Sales Process Right

In all businesses it is vital that you give your customer a good buying experience. With a business on eBay this is even more important. 

The eBay Feedback system means that potential customers can compare how you measure up against your competitors...

Do you deliver what you promise on your sales page? How do you deal with complaints?

It’s all there in multicolour for the whole world to see.

It is absolutely vital for you to build up good feedback from your buyers. Without this you have no business. If you are looking at MY eBay feedback and seeing 97.1% positive – then O.K have a giggle about it :) (I do).

The reason, eBay changed the rules and moved there goalposts again, making me APPEAR to be a OK seller and not the great one I am :)

Not blowing my own trumpet – but my feedback WAS 99.8% POSITIVE until the change!

But moving on, maintain common sense in your communications and you will find it very easy to give good customer service. It’s your customers who will build your business for you, treat them correctly and they will leave good comments about you for other potential customers to read. They will also come back and buy from you again.

The ‘rules’ of common sense in customer relations are very simple but it is surprising how many businesses both online and offline, large and small, seem to have no idea about them:

• The customer is always right – yes ALWAYS (even when he or she is wrong!)

• Always be polite

• Always respond to enquiries and complaints

• Always do what you promise to do – if you cannot deliver a product when you said you were going to, inform the customer via email

• Always make the customer the central part of your sales process, not your product

This will be covered in the training course but you should set up eBay Selling Manager to automatically send your customer:

• A thank you email after they have paid

• An email informing them their product has been dispatched

Do this and you don’t have to worry about getting your feedback score up :) (Just like I do!)

Go to the Forum with your comments on this page, share your experiences with us - thanks :)