Important Points for Listing

So you’ve now got an attention grabbing title and your potential customer has clicked it for a closer look. What he or she sees next will go a long way towards determining if they buy or not.

‘A picture tells a thousand words’ – I’m sure you’ve heard that saying before.

If you have a graphic – use it! eBay lets you use one image free of charge, if you want to have more than one then you will have to pay for it. 

For higher priced items, obviously that’s not a problem. A few extra cents won’t make that much difference to your profit margin.

The other option you have is to use the HTML editor feature on the eBay listing page and link to graphics on your own web site. That won’t cost you anything. Don’t worry if you don’t know how to do that, all of this is/will be covered in the VIDEO section  on this membership site...

Please don’t do what you see so many sellers doing – use all sorts of colours for the text. I am sure this is fine for selling certain types of product, but it does nothing to enhance an information product.

If you have a sales letter, use it! 

Don’t just copy and paste though, see what changes you can make to it so that your listing doesn’t look identical to all the others. Change the headline content, the headline colour or font.

Look to rewrite some of the sales copy, not the whole thing but maybe a paragraph or two.

If there is no sales copy, and you aren’t a top copywriter (and who is?!), then bear in mind the following tips which is the MINIMUM that should be in your sales copy:

• The headline is the most important part – make it both informative and eye catching. Have a look at headlines for similar products to yours, don’t copy them but amend them - NO NEED TO REINVENT THE WHEEL!

• A bulleted list of benefits of your product. If you are selling an ebook, read it through quickly and you will find several benefits that will appeal to your customer

• Use the chapter titles for inspiration

• A call to action at the bottom of your sales copy – “Order today”, “Buy it now before the price goes up”

Ebay’s policy states that all information products must be listed in the category Everything Else > Information Products.

Most of your sales will come in the last few hours of the auction, as the time runs out and more people whi are interested give in to scarcity!

So try and arrange your auctions to end at a time when people are likely to at home on their computers...

Evenings are the best time to end an auction, in particular Sunday and Monday. Surprisingly however, Thursday evening is also a good time as are Fridays and Saturdays after 11pm. 

I'm a major advocate of testing as you'll know from my Blog, to prove it - watch this fantastic video on my Blog

Test out different times to get the best results.

This is where eBay Selling Manager comes into play...

Without it, unless you want your auction to start right away, you will have to pay extra. If you use Selling Manager you can start your auction at any time you want for no extra fee. Another reason I would highly recommend this service.

(Loads more on Selling Manager in future videos...)

What should you do with unsold items? 

I would relist them, usually there is no relisting fee if your product sells the second time around. Also check what your competitors are doing, maybe you need to adjust your price, or change the sales copy. The other option is to continue to list it not in the standard Auction format, but inside your eBay shop. The listing fees are a great deal less and instead of a 10 day listing, your item is listed for 30 days.